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Topological analytic kitchenware status quo prospects

Time since the 1980 s, in just 20 years development, kitchen utensils and appliances industry has become a sunrise industry, enter a qualitative change from rapid growth to gradually mature stage.

China has an estimated population of 1.3 billion, kitchen utensils and appliances necessary articles for daily use as a family, is extremely huge market space, and the Chinese kitchen market sales on the rise at the rate of 35%.

All of 2006 Chinese all over the scale of household kitchen electric appliances manufacturing enterprises realize the cumulative gross value of industrial output 71.223029 billion yuan, up 27.71% over the same period in 2005. The annual cumulative achieved product sales income is 66.504844 billion yuan, up 21.61% over the same period in 2005, by the end of December 2006, the industry enterprises above designated size number 489.

In China in 2007 all over the scale of household kitchen electric appliances manufacturing enterprises realize the cumulative gross value of industrial output 11.075322 billion yuan, up 33.88% over the same period in 2006. 2007 1 to 2 months to reach the total product sales income is 10.060189 billion yuan, up 26.12% over the same period in 2006, 2007, 1 to 2 months to achieve the accumulative total profit of 153.462 million yuan, up 27.17% over the same period in 2006. By the end of February 2007, the industry number above designated size enterprises amounted to 528.

October 1, 2008 - Chinese all over the scale of household kitchen electric appliances manufacturing enterprises realize the cumulative gross value of industrial output 11.075322 billion yuan, up 33.88% over the same period in 2007.

The Chinese kitchen utensils and appliances industry appeared some new development trends as follows:

The development of information technology brings opportunity and challenge to the enterprise. In terms of opportunities, information technology is helpful to optimize business processes, reduce the management cost and obtain advantage in the competition. And those unable to use information technology to improve the process of enterprises are obviously at a disadvantage position in competition.

Product structure to the beautiful, fashion, environmental protection, low energy consumption in the direction of evolution. Low value-added products must continue to withstand the impact of the domestic industry and a deeper level of competition.

Circulation channels making change. With the rise of home appliance chains in recent years, it has become the current industry sales of important channel, but as a result of home appliance chain into the cost and operation cost is higher, the existing manufacturer looking for other ways, such as into the city and the overall kitchen exhibition hall, etc.

Kitchen utensils and appliances in the future market will be more competitive, the industry reshuffle to stage. But most of the enterprise scale is small, in a tough position. Fat profits to make some large home appliance enterprises are set to break into, hutch defends market competition rapidly across the country to upgrade. Especially many multinational companies with technology, brand and marketing advantage, make domestic kitchen utensils and competition more hasten is heating up.

With China's national economy fast growing steadily, the housing needs of urban residents has greatly changed, the development of relevant industries including kitchen utensils and appliances industry produced a larger role. At the same time, the rural market to be exploited, coupled with the demand of the urban renewal, the demand of kitchen utensils and appliances will maintain steady growth.


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Add:No.6 workshop Building #505 Jinyuan Street,Dongmei Industrial Area,Jindong District,Jinhua City, Zhejiang Province,China   321000
Tel:0086-579-82795188  Fax:0086-579-82695837  E-mail:mark@cnzjtop.com
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